New Product Forecasting PDF
By:Kenneth B. Kahn
Published on 2014-12-18 by Routledge
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
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Book ID of New Product Forecasting's Books is O0zfBQAAQBAJ, Book which was written byKenneth B. Kahnhave ETAG "/l3VzuinSn0"
Book which was published by Routledge since 2014-12-18 have ISBNs, ISBN 13 Code is 9781317463870 and ISBN 10 Code is 1317463870
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Book which have "176 Pages" is Printed at BOOK under CategoryBusiness and Economics
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