Extending the Business Network Approach PDF
By:Peter Thilenius,Cecilia Pahlberg,Virpi Havila
Published on 2016-04-30 by Springer
Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential ‘business networks perspective’ approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
This Book was ranked at 23 by Google Books for keyword relationship approach.
Book ID of Extending the Business Network Approach's Books is _cQYDAAAQBAJ, Book which was written byPeter Thilenius,Cecilia Pahlberg,Virpi Havilahave ETAG "GA/NGLgcSYg"
Book which was published by Springer since 2016-04-30 have ISBNs, ISBN 13 Code is 9781137537652 and ISBN 10 Code is 1137537655
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "381 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Extending the Business Network Approach PDF Free
Download Extending the Business Network Approach Books Free
Download Extending the Business Network Approach Free
Download Extending the Business Network Approach PDF
Download Extending the Business Network Approach Books
No comments:
Post a Comment