Marketing Channel Strategy PDF
By:Robert Palmatier,Louis Stern,Adel El-Ansary
Published on 2016-06-03 by Routledge
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
This Book was ranked at 32 by Google Books for keyword relationship approach.
Book ID of Marketing Channel Strategy's Books is Db1JDAAAQBAJ, Book which was written byRobert Palmatier,Louis Stern,Adel El-Ansaryhave ETAG "CAhEich31sc"
Book which was published by Routledge since 2016-06-03 have ISBNs, ISBN 13 Code is 9781315506432 and ISBN 10 Code is 1315506432
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Book which have "496 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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