Brand Anarchy PDF
By:Stephen Waddington,Steve Earl
Published on 2012-03-29 by A&C Black
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation of media and the rise of social media has brought brand and personal reputational risk into sharp focus like never before. Disaffected shareholders, customers and staff are voicing their opinions to a global internet audience. In a brand context, it's reputation anarchy. In Brand Anarchy, Steve Earl and Stephen Waddington draw on insight from opinion-makers and shapers such as Greg Dyke, Alastair Campbell, Mark Thompson and Seth Godin to explore how reputations can be better managed and the new challenges that the future of media may bring. This plain-speaking, shrewd book pulls no punches. It's a survival guide for anyone concerned what others think or say about them.
This Book was ranked at 9 by Google Books for keyword relationship anarchy.
Book ID of Brand Anarchy's Books is I2379Zr0yvoC, Book which was written byStephen Waddington,Steve Earlhave ETAG "pG2cTLgPEfw"
Book which was published by A&C Black since 2012-03-29 have ISBNs, ISBN 13 Code is 9781408159699 and ISBN 10 Code is 1408159694
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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