Market-based Management PDF
By:Roger J. Best
Published on 2005 by Prentice Hall
For MBA level Marketing Management and/or Marketing Strategy courses, or a capstone undergraduate marketing course. Strategic, applied, and performance-oriented. While most textbooks in this area stress concepts and theory, Market-Based Management, 4e, incorporates a more strategic and applied approach. External performance metrics of a business are emphasized and actual measurement tools are provided. Its streamlined organization makes it ideal for courses in which outside cases and readings will be assigned.
This Book was ranked at 23 by Google Books for keyword relationship approach.
Book ID of Market-based Management's Books is FKeijgEACAAJ, Book which was written byRoger J. Besthave ETAG "kar7Ndcknms"
Book which was published by Prentice Hall since 2005 have ISBNs, ISBN 13 Code is 9780131469563 and ISBN 10 Code is 0131469568
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Book which have "506 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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