Customer Relationship Management PDF
By:Mr G Jason Goddard,Professor Gerhard Raab,Professor Riad A Ajami,Professor Vidyaranya B Gargeya
Published on 2012-08-28 by Gower Publishing, Ltd.
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
This Book was ranked at 33 by Google Books for keyword relationship approach.
Book ID of Customer Relationship Management's Books is njp7uTWl4dMC, Book which was written byMr G Jason Goddard,Professor Gerhard Raab,Professor Riad A Ajami,Professor Vidyaranya B Gargeyahave ETAG "PFiZHhqYSgs"
Book which was published by Gower Publishing, Ltd. since 2012-08-28 have ISBNs, ISBN 13 Code is 9781409460176 and ISBN 10 Code is 1409460177
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Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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