Cultural Heritage Marketing PDF
By:Izabella Parowicz
Published on 2018-10-25 by Springer
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
This Book was ranked at 20 by Google Books for keyword relationship approach.
Book ID of Cultural Heritage Marketing's Books is ZvZ0DwAAQBAJ, Book which was written byIzabella Parowiczhave ETAG "O35ugargtTs"
Book which was published by Springer since 2018-10-25 have ISBNs, ISBN 13 Code is 9783030002879 and ISBN 10 Code is 303000287X
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "158 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Cultural Heritage Marketing PDF Free
Download Cultural Heritage Marketing Books Free
Download Cultural Heritage Marketing Free
Download Cultural Heritage Marketing PDF
Download Cultural Heritage Marketing Books
No comments:
Post a Comment