Answering the Ultimate Question PDF
By:Richard Owen,Laura L. Brooks, PhD
Published on 2008-11-24 by John Wiley & Sons
Fred Reichheld's 2006 book The Ultimate Question, that question being, |How likely is it that you would recommend this company to a friend or colleague?|-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
This Book was ranked at 21 by Google Books for keyword relationship approach.
Book ID of Answering the Ultimate Question's Books is 6grGN3urJbgC, Book which was written byRichard Owen,Laura L. Brooks, PhDhave ETAG "rrJgtQR/b1Y"
Book which was published by John Wiley & Sons since 2008-11-24 have ISBNs, ISBN 13 Code is 9780470260692 and ISBN 10 Code is 0470260696
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Book which have "320 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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