Service Management and Marketing PDF
By:Christian Grönroos
Published on 1990-01-01 by Jossey-Bass
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
This Book was ranked at 16 by Google Books for keyword relationship approach.
Book ID of Service Management and Marketing's Books is 0tCDeGHgJBAC, Book which was written byChristian Grönrooshave ETAG "QGtdeU1rWVA"
Book which was published by Jossey-Bass since 1990-01-01 have ISBNs, ISBN 13 Code is 9780669200355 and ISBN 10 Code is 0669200352
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Book which have "298 Pages" is Printed at BOOK under CategoryCustomer services.
Book was written in en
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