Strategic Market Relationships PDF
By:Bill Donaldson,Tom O'Toole
Published on 2007-05-21 by John Wiley & Sons
Strategic Market Relationships, 2nd Edition develops the reader?s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
This Book was ranked at 19 by Google Books for keyword relationship approach.
Book ID of Strategic Market Relationships's Books is 5a5Lt9pfs8YC, Book which was written byBill Donaldson,Tom O'Toolehave ETAG "zChNkdbqAEQ"
Book which was published by John Wiley & Sons since 2007-05-21 have ISBNs, ISBN 13 Code is 9780470028803 and ISBN 10 Code is 0470028807
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "269 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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