Public Relations As Relationship Management PDF
By:John A. Ledingham,Stephen D. Bruning,Eyun-Jung Ki,Jeong-Nam Kim
Published on 2000-01-01 by Routledge
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
This Book was ranked at 23 by Google Books for keyword relationship approach.
Book ID of Public Relations As Relationship Management's Books is nLOPAgAAQBAJ, Book which was written byJohn A. Ledingham,Stephen D. Bruning,Eyun-Jung Ki,Jeong-Nam Kimhave ETAG "HE6SpLNMm5Y"
Book which was published by Routledge since 2000-01-01 have ISBNs, ISBN 13 Code is 9781135676155 and ISBN 10 Code is 1135676151
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Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
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