The Quintessence of Marketing PDF
By:Nils Bickhoff,Svend Hollensen,Marc Opresnik
Published on 2014-07-02 by Springer
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
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Book ID of The Quintessence of Marketing's Books is O4YqBAAAQBAJ, Book which was written byNils Bickhoff,Svend Hollensen,Marc Opresnikhave ETAG "xk66zvOrX7A"
Book which was published by Springer since 2014-07-02 have ISBNs, ISBN 13 Code is 9783642454448 and ISBN 10 Code is 3642454445
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Book which have "144 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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