Marketing Channel Strategy PDF
By:Robert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansary
Published on 2019-07-11 by Routledge
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
This Book was ranked at 20 by Google Books for keyword relationship approach.
Book ID of Marketing Channel Strategy's Books is ogiiDwAAQBAJ, Book which was written byRobert W. Palmatier,Eugene Sivadas,Louis W. Stern,Adel I. El-Ansaryhave ETAG "8bw79Q48Da4"
Book which was published by Routledge since 2019-07-11 have ISBNs, ISBN 13 Code is 9781000650457 and ISBN 10 Code is 1000650456
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "374 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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