China's Next Strategic Advantage PDF
By:George S. Yip,Bruce McKern
Published on 2016-04-08 by MIT Press
A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
This Book was ranked at 26 by Google Books for keyword relationship anarchy.
Book ID of China's Next Strategic Advantage's Books is 9fDuCwAAQBAJ, Book which was written byGeorge S. Yip,Bruce McKernhave ETAG "GJySIy1Gy/c"
Book which was published by MIT Press since 2016-04-08 have ISBNs, ISBN 13 Code is 9780262333511 and ISBN 10 Code is 0262333511
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Book which have "304 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download China's Next Strategic Advantage PDF
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