Public Relations As Relationship Management PDF
By:Eyun-Jung Ki,Jeong-Nam Kim,John A. Ledingham
Published on 2015-04-24 by Routledge
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
This Book was ranked at 11 by Google Books for keyword relationship approach.
Book ID of Public Relations As Relationship Management's Books is o1-hCAAAQBAJ, Book which was written byEyun-Jung Ki,Jeong-Nam Kim,John A. Ledinghamhave ETAG "+GasrnsFtZU"
Book which was published by Routledge since 2015-04-24 have ISBNs, ISBN 13 Code is 9781317516330 and ISBN 10 Code is 1317516338
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Book which have "362 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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